Advertisers don’t care how many people receive a newsletter, they care how many people read it. In this case, readers get the content for free, and writers or publishers earn a living from the ad revenue – that is, the same business model that funds most editorial websites.īut to sell ads, it’s no use publishers pointing to their subscriber numbers. The second, and more popular approach, is selling ads in the newsletter. While this is viable for some, such subscription costs can quickly mount up, meaning that only a minority of readers are willing to pay. There are two ways of earning a living from email newsletters. Some websites also offer content in newsletter form, sometimes as a way of driving traffic to their site, sometimes offering bonus content only available to newsletter subscribers. This has provided greater freedom and independence to writers, and allowed readers to support the writers they enjoy. That’s because it will deny them access to a key metric used to sell the advertising that makes many such newsletters viable …Ī growing trend in the past few years has been individual writers leaving large publishers and instead offering content directly to readers in email newsletter form. While that’s designed to protect Apple Mail users from overly intrusive marketeers, some are worried that it could badly hurt small publishers of email newsletters. One of the new privacy features included in iCloud+ is what Apple calls Mail Privacy Protection.
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